What Happened to Your Vision?

I’ve been asking business owners a question lately:

“What was your original vision for your business?”

This is not about what you’re building now. I want to know what INSPIRED them to start. What calling were they fulfilling? What part of their life purpose was their business meant to fulfill?

The responses are telling.

Most people light up when they talk about the original vision and the impact they wanted to make. They talk about the legacy they dreamed about.

✨One wanted to create a community to support kids in becoming leaders.

✨Another wanted to show his kids that you can be successful and still put your family first.

✨And one mom wanted to show her daughter that anything is possible if you’re willing to put the effort into it.

These are BIG DREAMS and NOBLE PURPOSES, and each person embodied the excitement of reaching toward that vision.

Then their faces changed as they considered where they are today.

“There’s so much to juggle. I feel like I’m always behind schedule and missing something.”

“My business is growing, but I have no time to pause during the day. By the time I get home, I barely have anything left for my family.”

“I’m just focused on keeping the lights on. I can’t even think about next quarter.”

Have you ever felt like that?

Somewhere between starting and succeeding, the vision got replaced with maintenance.

The dream didn’t just shrink. It started collecting dust on a shelf.

And suddenly you’re hitting goals, but they don’t seem to matter.

By all accounts you’re successful, but not in the areas that matter most to you.

I see this pattern constantly. Business owners who are technically thriving but feel disconnected from why they started in the first place. They’ve lost touch with that original calling and sense of purpose that got them out of bed in those early days.

What really gets me is that they think that wanting to reconnect to that vision is somehow ungrateful or unrealistic.

But that’s not true.

None of us built a business just to maintain it. You built it to fulfill something deeper: a calling, a purpose, or a mission.

That vision is still there, buried under quarterly targets and daily operations and the endless juggling act, but it’s still there.

I’m working on something to help you reconnect to that vision. To dust it off and put it back where it belongs: front and center.

More details are coming soon.

In the meantime, I’d love to know: What was YOUR original vision for your business? And how far have you drifted from it?

Drop a comment. I read them all.

To your vision,

Coach Kris